Started at film school — studying how narratives hold attention, how sequences build meaning, how an audience's focus can be engineered frame by frame.

That lens never left. I carried it into digital marketing, where the same questions apply: why does someone stop scrolling? What makes them click? What makes them come back?

Now I work at the intersection of SEO infrastructure, Python automation, and AI tooling. JARVIS — my own analytics platform — is the practical output of that curiosity applied to scale.

I think in systems. I measure everything. I write about what I find.